{"id":345,"date":"2021-05-23T05:37:20","date_gmt":"2021-05-23T05:37:20","guid":{"rendered":"https:\/\/pilar-ovalle.com\/index.php\/about\/"},"modified":"2024-07-23T17:51:49","modified_gmt":"2024-07-23T17:51:49","slug":"about","status":"publish","type":"page","link":"https:\/\/pilar-ovalle.com\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n
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<\/div>

About\u200b<\/h1><\/div><\/div><\/div>\n<\/div>\n\n\n\n
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About Me<\/span>

I am a Content Marketing professional in crafting marketing strategies, designing compelling content, and developing full advertising campaigns.<\/h2><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n
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I develop effective social media strategies and create stand-out content<\/strong><\/strong>.<\/strong><\/h3><\/div>\n<\/div>\n\n\n\n
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I am a Content Marketing Specialist with 5 years of experience in crafting strategic marketing plans and designing compelling content across various media platforms. My expertise lies in developing effective social media strategies that align with company visions and are driven by data analysis.

I produce creative and innovative content that engages target audiences and effectively conveys key messages. Experienced in remote collaboration, I have successfully led teams in creating diverse brand materials, including website content, social media posts, videos, infographics, product presentations, event materials, display ads, and blog articles.<\/p><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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My Skills<\/h2><\/div>

With more than 5 years of experience, I have developed these communication-related skills.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Digital Marketing<\/h6>
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Strategic Planning<\/h6>
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Email Marketing<\/strong><\/h6>
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Graphic Design<\/h6>
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Creative Thinking<\/h6>
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CRM Skills<\/h6>
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Experience<\/h2><\/div>\n\n\n\n
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2022-2024<\/h6><\/div>

Washington and Lee University<\/strong><\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Assistant Director of Alumni and Career Services Marketing – Social Media Lead<\/h5><\/div>

Tasks<\/strong>

– Developed and Implemented Marketing Strategies: <\/strong><\/em>Created and executed multifaceted marketing and communication plans to engage key audiences (students, alumni, parents) and boosted participation in services, events, and programs.

– Content Creation and Management: <\/strong><\/em>Led the development, scheduling, and promotion of compelling, on-brand content across various channels, including social media, emails, websites, and print materials.

– Data Analysis and Reporting: <\/strong><\/em>Collected, analyzed, and reported on campaign performance to inform strategy improvements and contributed to annual reporting and strategic planning.

– Collaboration and Relationship Building:<\/em><\/strong> Worked closely with Communications, Admissions, Athletics, Student Affairs, Development, faculty, and staff to ensure cohesive branding and effective communication.

– Event Support and Professional Development: <\/em><\/strong>Provided in-person support for major events and stayed current with industry best practices through ongoing professional development.


Achievements
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– Boosted Social Media Engagement: <\/em><\/strong>Increased engagement and follower growth across three accounts by creating and posting relevant content, and fostering key conversations with target audiences.

– Optimized Media Ecosystem:<\/em><\/strong> Enhanced user experience by leveraging the right channels and messages, targeting specific audiences, using data analytics to identify optimal content and timing, and developing comprehensive 360-degree strategies.

– Established Best Practices:<\/em><\/strong> Implemented best practices across communication channels to strengthen branding and improve overall communication effectiveness.

– Forged Strategic Partnerships: <\/em><\/strong>Developed and enhanced partnerships with key university departments, collaborating on new campaigns that improved outcomes for all parties involved.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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2020-2022<\/h6><\/div>

MUNICH<\/strong><\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Social Media Manager<\/h5><\/div>

Tasks<\/strong>

– Editorial Calendar Management: <\/em><\/strong>Developed and managed an editorial calendar aligned with company goals, creating and distributing content across digital and physical platforms.

– Content Optimization:<\/em><\/strong> Enhanced visibility and engagement by optimizing content for each brand\u2019s media platform, targeting customers, the public, media, and investors.

– Campaign Strategy and Management:<\/em><\/strong> Conceptualized, managed, and tracked all social media campaigns, optimizing performance in real-time and measuring campaign efficacy.

– Customer and Influencer Engagement:<\/em><\/strong> Interacted with customers, brand advocates, and influencers to develop campaigns promoting brand awareness, consideration, and conversion.

– Ad Campaign Creation: <\/em><\/strong>Created and launched ad campaigns for new products and events, overseeing art direction, photography, graphic design, media implementation, and result measurement.


Achievements
<\/strong>
– Strategic Social Media Redesign: <\/em><\/strong>Created and implemented a new social media strategy that enhanced the visibility and performance of key products.

– CRM Guidelines and Brand Books: <\/em><\/strong>Established CRM guidelines for each platform and updated the company\u2019s Brand Books to ensure consistent branding.

– Effective Presentations: <\/em><\/strong>Designed compelling presentations for contests, clients, and investors, effectively showcasing company achievements, highlights, and business proposals.

– Traffic and Sales Growth: <\/em><\/strong>Developed new strategies and digital channels that significantly improved traffic and sales through e-commerce platforms and physical stores.

– Strategic Collaborations: <\/em><\/strong>Collaborated with different brands, achieving mutual benefits through strategic partnerships.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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2018-2019<\/h6><\/div>

Creativialab Marketing SL<\/strong><\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Content Marketing Specialist<\/h5><\/div>

Tasks<\/strong>

– Editorial Calendar Management: <\/em><\/strong>Managed multiple clients\u2019 editorial calendars simultaneously, monitored social media performance, and made real-time adjustments to enhance content strategy effectiveness.

– Team Coordination: <\/em><\/strong>Coordinated a team of designers to produce final artworks for brands\u2019 media channels, ensuring timely delivery and alignment with brand guidelines.

– Performance Reporting:<\/em><\/strong> Compiled monthly reports detailing achievements and set future goals (both short-term and long-term).

Achievements<\/strong>

– Restructured Online Presence: <\/em><\/strong>Successfully revamped the online presence of client brands, creating a fresh and engaging new look.

– Cohesive Brand Development: <\/em><\/strong>Established cohesive brand identities through strategic content and art direction, clearly reflecting each company’s essence.

– Website Launches and Optimization: <\/em><\/strong>Successfully launched clients\u2019 websites, enhancing usability and SEO performance to drive traffic and engagement.

– Innovative Covid-19 Strategies: <\/em><\/strong>Developed and implemented new marketing strategies during the Covid-19 lockdown, keeping audiences engaged and connected with brands.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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2017-2018<\/h6><\/div>

Sedofe<\/strong><\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Digital Marketing Assistant<\/h5><\/div>

At Sedofe, I played a crucial role in developing the Brand Platform and Strategic Media Plan. Additionally, I leveraged my graphic design skills to produce diverse merchandising and corporate materials, effectively enhancing client brands and marketing efforts.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Technical Skills<\/h2><\/div>\n<\/div><\/div>\n\n\n\n
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Marketing tools<\/h6><\/div>

Research, create, distribute, and analyze campaigns <\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Google My Business, Plannthat, Easylink, Blackbaud (RE, BBNC), Cadence, Big Tree, Ingeniux, ChatGPT, Monday.com, Survey Monkey, Metricool, Meta Business Suite, Linktree, Creator Studio, Google Drive, WordPress, Blogger, Jimdo, Shopify, SquareSpace, SEMrush, Google Ads, Mailchimp, Typeform, Analytics, Google Campaign Manager, Hootsuite, Photoslurp, WooCommerce.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Design Softwares<\/h6><\/div>

Create graphic designs
and videos <\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Adobe (Photoshop, Illustrator, InDesign, Audition, Firefly, Premier), Canva, iMovie, Keynote.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Softwares<\/h6><\/div>

Create, coordinate, and organize work <\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Office, Windows, iOS, macOS, Android, HTML5, Click-up, Notion, Slack, Zoom, Google Hangouts,
Google Meet, WhatsApp Business, Telegram, Canvas.<\/p>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-345","page","type-page","status-publish","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"jgrahamdavis","author_link":"https:\/\/pilar-ovalle.com\/index.php\/author\/jgrahamdavis\/"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/pilar-ovalle.com\/index.php\/wp-json\/wp\/v2\/pages\/345"}],"collection":[{"href":"https:\/\/pilar-ovalle.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pilar-ovalle.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pilar-ovalle.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pilar-ovalle.com\/index.php\/wp-json\/wp\/v2\/comments?post=345"}],"version-history":[{"count":35,"href":"https:\/\/pilar-ovalle.com\/index.php\/wp-json\/wp\/v2\/pages\/345\/revisions"}],"predecessor-version":[{"id":1312,"href":"https:\/\/pilar-ovalle.com\/index.php\/wp-json\/wp\/v2\/pages\/345\/revisions\/1312"}],"wp:attachment":[{"href":"https:\/\/pilar-ovalle.com\/index.php\/wp-json\/wp\/v2\/media?parent=345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}