{"id":298,"date":"2021-05-23T04:44:20","date_gmt":"2021-05-23T04:44:20","guid":{"rendered":"https:\/\/pilar-ovalle.com\/index.php\/home\/"},"modified":"2024-07-24T11:58:57","modified_gmt":"2024-07-24T11:58:57","slug":"home","status":"publish","type":"page","link":"https:\/\/pilar-ovalle.com\/","title":{"rendered":"HOME"},"content":{"rendered":"\n
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H E L L O !<\/h6>
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Pilar O’Valle<\/h1><\/div>

Content Marketing Specialist<\/p><\/div><\/div>\n\n\n\n

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<\/path><\/svg><\/span>pilarovallem@gmail.com\u200b<\/span><\/div>\n<\/div><\/div>\n\n\n\n
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cv<\/div><\/a><\/div><\/div>\n\n\n\n
Portfolio<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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About Me<\/span>

I am a Content Marketing professional in crafting marketing strategies, designing compelling content, and developing full advertising campaigns.<\/h2><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n
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I develop effective social media strategies and create stand-out content<\/strong><\/strong>.<\/h3><\/div>\n<\/div>\n\n\n\n
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I am a Content Marketing Specialist with 5 years of experience in crafting strategic marketing plans and designing compelling content across various media platforms. My expertise lies in developing effective social media strategies that align with company visions and are driven by data analysis.

I produce creative and innovative content that engages target audiences and effectively conveys key messages. Experienced in remote collaboration, I have successfully led teams in creating diverse brand materials, including website content, social media posts, videos, infographics, product presentations, event materials, display ads, and blog articles.<\/p><\/div>\n\n\n\n

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READ MORE<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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What I Do<\/h2><\/div>

I create marketing strategies and full advertising campaigns for diverse industry clients.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Social Media Marketing<\/h4><\/div>

I conceptualize, plan and manage social media campaigns while tracking their performance to optimize them in real-time.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Graphic Design<\/h4><\/div>

I design advertising campaigns, social media post, presentation layouts, corporate materials, website landings, banners, infographics, and book covers. <\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Creative and Strategic Thinking<\/h4><\/div>

I create optimized content for each brand\u2019s media platform enhancing the company\u2019s visibility and engagement with customers, the public, media, and investors.<\/p><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Portfolio<\/h2><\/div>\n<\/div><\/div>\n\n\n\n
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SEE MORE<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Technical Skills<\/h2><\/div>\n\n\n\n

Marketing Tools<\/p>

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Google My Business, Plannthat, Easylink, Blackbaud (RE, BBNC), Cadence, Big Tree, Ingeniux, ChatGPT, Monday.com, Survey Monkey, Metricool, Meta Business Suite, Linktree, Creator Studio, Google Drive, WordPress, Blogger, Jimdo, Shopify, SquareSpace, SEMrush, Google Ads, Mailchimp, Typeform, Analytics, Google Campaign Manager, Hootsuite, Photoslurp, WooCommerce.<\/p>\n\n\n\n

Design Programs<\/p>

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Adobe (Photoshop, Illustrator, InDesign, Audition, Firefly, Premier), Canva, iMovie, Keynote.<\/p>\n\n\n\n

Software<\/p>

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Office, Windows, iOS, macOS, Android, HTML5, Click-up, Notion, Slack, Zoom, Google Hangouts,
Google Meet, WhatsApp Business, Telegram, Canvas.<\/p>\n<\/div>\n\n\n\n

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My Experience<\/h2><\/div>\n\n\n\n
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2022-2024<\/h6><\/div>

Washington and Lee University<\/strong><\/strong><\/p><\/div><\/div>\n\n\n\n

Assistant Director of Alumni and Career Services Marketing – Social Media Lead<\/h5><\/div>

As an integral part of the ACS marketing team, I led social media initiatives to engage stakeholders, develop impactful events and programs, and craft strategic brand communications. Collaborating across departments, I successfully managed multi-channel projects, enhancing our brand’s presence and engagement.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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2020-2021<\/h6><\/div>

MUNICH<\/strong><\/strong><\/p><\/div><\/div>\n\n\n\n

Social Media Manager<\/h5><\/div>

Within the dynamic marketing team, I developed brand communication strategies. My efforts in executing multichannel projects significantly boosted sales and met key performance indicators, contributing to the brand\u2019s overall growth.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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2018-2019<\/h6><\/div>

Creativialab<\/strong> <\/p><\/div><\/div>\n\n\n\n

Content Marketing Specialist<\/h5><\/div>

At CreativiaLab, I was a member of the Digital Team, where we formulated strategic plans for clients across various industries. I was responsible for creating compelling content that aligned with these strategies, driving engagement and brand visibility.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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2017-2018<\/h6><\/div>

Sedofe<\/strong><\/strong><\/p><\/div><\/div>\n\n\n\n

Digital Marketing Assistant<\/h5><\/div>

At Sedofe, I played a crucial role in developing the Brand Platform and Strategic Media Plan. Additionally, I leveraged my graphic design skills to produce diverse merchandising and corporate materials, effectively enhancing client brands and marketing efforts.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-298","page","type-page","status-publish","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"jgrahamdavis","author_link":"https:\/\/pilar-ovalle.com\/index.php\/author\/jgrahamdavis\/"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/pilar-ovalle.com\/index.php\/wp-json\/wp\/v2\/pages\/298"}],"collection":[{"href":"https:\/\/pilar-ovalle.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pilar-ovalle.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pilar-ovalle.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pilar-ovalle.com\/index.php\/wp-json\/wp\/v2\/comments?post=298"}],"version-history":[{"count":138,"href":"https:\/\/pilar-ovalle.com\/index.php\/wp-json\/wp\/v2\/pages\/298\/revisions"}],"predecessor-version":[{"id":1319,"href":"https:\/\/pilar-ovalle.com\/index.php\/wp-json\/wp\/v2\/pages\/298\/revisions\/1319"}],"wp:attachment":[{"href":"https:\/\/pilar-ovalle.com\/index.php\/wp-json\/wp\/v2\/media?parent=298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}