H E L L O !

Pilar O’Valle

Content Marketing Specialist

pilarovallem@gmail.com

About Me

I am a Content Marketing professional in crafting marketing strategies, designing compelling content, and developing full advertising campaigns.

I develop effective social media strategies and create stand-out content.

I am a Content Marketing Specialist with 5 years of experience in crafting strategic marketing plans and designing compelling content across various media platforms. My expertise lies in developing effective social media strategies that align with company visions and are driven by data analysis.

I produce creative and innovative content that engages target audiences and effectively conveys key messages. Experienced in remote collaboration, I have successfully led teams in creating diverse brand materials, including website content, social media posts, videos, infographics, product presentations, event materials, display ads, and blog articles.

What I Do

I create marketing strategies and full advertising campaigns for diverse industry clients.

Social Media Marketing

I conceptualize, plan and manage social media campaigns while tracking their performance to optimize them in real-time.

Graphic Design

I design advertising campaigns, social media post, presentation layouts, corporate materials, website landings, banners, infographics, and book covers.

Creative and Strategic Thinking

I create optimized content for each brand’s media platform enhancing the company’s visibility and engagement with customers, the public, media, and investors.

Portfolio

Technical Skills

Marketing Tools

Google My Business, Plannthat, Easylink, Blackbaud (RE, BBNC), Cadence, Big Tree, Ingeniux, ChatGPT, Monday.com, Survey Monkey, Metricool, Meta Business Suite, Linktree, Creator Studio, Google Drive, WordPress, Blogger, Jimdo, Shopify, SquareSpace, SEMrush, Google Ads, Mailchimp, Typeform, Analytics, Google Campaign Manager, Hootsuite, Photoslurp, WooCommerce.

Design Programs

Adobe (Photoshop, Illustrator, InDesign, Audition, Firefly, Premier), Canva, iMovie, Keynote.

Software

Office, Windows, iOS, macOS, Android, HTML5, Click-up, Notion, Slack, Zoom, Google Hangouts,
Google Meet, WhatsApp Business, Telegram, Canvas.

My Experience

2022-2024

Washington and Lee University

Assistant Director of Alumni and Career Services Marketing – Social Media Lead

As an integral part of the ACS marketing team, I led social media initiatives to engage stakeholders, develop impactful events and programs, and craft strategic brand communications. Collaborating across departments, I successfully managed multi-channel projects, enhancing our brand’s presence and engagement.

2020-2021

MUNICH

Social Media Manager

Within the dynamic marketing team, I developed brand communication strategies. My efforts in executing multichannel projects significantly boosted sales and met key performance indicators, contributing to the brand’s overall growth.

2018-2019

Creativialab

Content Marketing Specialist

At CreativiaLab, I was a member of the Digital Team, where we formulated strategic plans for clients across various industries. I was responsible for creating compelling content that aligned with these strategies, driving engagement and brand visibility.

2017-2018

Sedofe

Digital Marketing Assistant

At Sedofe, I played a crucial role in developing the Brand Platform and Strategic Media Plan. Additionally, I leveraged my graphic design skills to produce diverse merchandising and corporate materials, effectively enhancing client brands and marketing efforts.