H E L L O !

Pilar O’Valle

Content Marketing Specialist

pilarovallem@gmail.com

About Me

I am a Content Marketing professional in crafting marketing strategies, designing compelling content, and developing full advertising campaigns.

I develop effective social media strategies and create stand-out content.

With 3 years of experience in digital marketing I have expertise in developing effective social media strategies based on previous data analysis and the company’s vision. I have a passion for creativity and the invention of new content that truly projects the communicated concept.

I am accustomed to working with teams remotely and I have a track record of successfully coordinating teams to create diverse brand content (e.g., website posts, social media content, videos, infographics, product presentations, event and corporate material, display ads, blog articles).

What I Do

I create marketing strategies and full advertising campaigns for diverse industry clients.

Social Media Marketing

I conceptualize, plan and manage social media campaigns while tracking their performance to optimize them in real-time.

Graphic Design

I design advertising campaigns, social media post, presentation layouts, corporate materials, website landings, banners, infographics, and book covers.

Creative and Strategic Thinking

I create optimized content for each brand’s media platform enhancing the company’s visibility and engagement with customers, the public, media, and investors.

Portfolio

Technical Skills

Marketing Tools

Google My Business, Metricool, Meta Business Suite, Creator Studio, Google Drive, WordPress, Blogger, Jimdo, Shopify, SquareSpace, SEMrush, Google Ads, Mailchimp, Typeform, Analytics, Google Campaign Manager, Hootsuite, Photoslurp, WooCommerce.

Design Programs

Adobe (Photoshop, Illustrator, InDesign, Audition, Premier), Canva, iMovie, Keynote.

Software

Office, Windows, iOS, macOS, Android, HTML5, Click-up, Notion, Zoom, Google Hangouts, Google Meet, WhatsApp Business, Telegram.

My Experience

2020-2021

MUNICH

Social Media Manager

I was part of the marketing team. We worked together daily developing all brand’s strategic communications. I accomplish several multichannel projects with him that increased sales and reached brand’s KPI.

2018-2019

Creativialab

Content Marketing Specialist

I was part of the Digital Team at CreativiaLab. As a team, we developed strategic plans for diverse industry clients that I’ll end up creating the content of.

2017-2018

Sedofe

Digital Marketing Assistant

I worked at Sedofe developing their Brand Platform and their Strategic Media Plan. I also worked as a graphic designer for the company’s clients and created all kinds of merchandising and corporate materials.